Brand portfolio

A selective portfolio

Four international brands have appointed GBT as their exclusive partner in Vietnam.

01Fragrance

Niche perfume house

Positioning
Niche, artistic perfumery
Product group
Eaux de parfum and fragrance collections
Channels
Social commerceOnline & offline retail
02Professional skincare

Treatment range

Positioning
Professional, treatment-led skincare
Product group
In-clinic treatments and home-care range
Channels
ClinicsProfessional spas
03Professional skincare

Lab-developed range

Positioning
Science-led professional skincare
Product group
Active serums and targeted care
Channels
ClinicsSelected retail
04Dermocosmetic

Skincare range

Positioning
Dermocosmetics for everyday skin health
Product group
Cleansing, care and sun protection
Channels
PharmaciesClinicsRetail & online

We do not disclose brand names or agreements publicly. Where relevant, more can be shared at a later stage under confidentiality.

How we choose the brands we represent

We keep the portfolio small on purpose. Before we propose an exclusive partnership, we look at five things.

  1. 01

    Clear positioning

    A brand with a distinct place in its category, not a duplicate of what we already carry.

  2. 02

    Documentation in order

    Formulas, labels and technical files that support product notification in Vietnam.

  3. 03

    Fit with our network

    A natural match with the channels and customers we serve today.

  4. 04

    Shared view of the channel

    Agreement on where the brand should and should not be sold.

  5. 05

    Long-term intent

    A brand that wants to build Vietnam step by step, not for one season.