Niche perfume house
- Positioning
- Niche, artistic perfumery
- Product group
- Eaux de parfum and fragrance collections
- Channels
- Social commerceOnline & offline retail
Four international brands have appointed GBT as their exclusive partner in Vietnam.
We do not disclose brand names or agreements publicly. Where relevant, more can be shared at a later stage under confidentiality.
We keep the portfolio small on purpose. Before we propose an exclusive partnership, we look at five things.
A brand with a distinct place in its category, not a duplicate of what we already carry.
Formulas, labels and technical files that support product notification in Vietnam.
A natural match with the channels and customers we serve today.
Agreement on where the brand should and should not be sold.
A brand that wants to build Vietnam step by step, not for one season.